Safe icon SafeMade from excellent non-toxic materials. GOTS certified organic cotton knit (outer and inner lining). Australian merino fleece filling and ‘SnugSpot’. GOTS certified organic cotton/bamboo velour feet attachments. YKK zips made from recycled PET bottles.


Responsible icon ResponsibleEvery SNUGBAGS order contributes towards a Clean Birthing Kit containing basic essentials for a cleaner and safer birth for mothers in some of the most vulnerable parts of the world. For the last 5 years, they have partnered with Auckland-based charity ‘Give A Kid A Blanket’ and are a collection point for this charity who distribute preloved and new blankets throughout the less fortunate communities in Auckland. 


The SNUGBAGS office and warehouse are carbon neutral (offset by EKOS) and the company is also a Native Forest Restoration Trust Silver Carbon Partner. SNUGBAGS is also a business member of the Keeping New Zealand Beautiful Charity. The company packages garments in re-usable calico bag packaging (no plastic packaging) and are posted using plant-based home compostable postage bags.

What our experts say…

The fabric is beautifully snuggly and warm. I liked the feel of the fabric and the obvious quality of the product. The philanthropic nature of Snugbags is absolutely commendable. I love that they are giving back to the community and the fact that every order contributes to a Clean Birthing Kit for vulnerable mums really warmed my heart.

— Samantha Christian

Beautifully made and very cleverly designed, this is super snuggly and my son adores it and sleeps so well. Made from natural fibres, this bag is suitable for a wide range of temperatures and with the ability to shorten through poppers or have feet or tuck them in, it is incredibly adaptable. I think the large area of merino wool over the back, the ‘SnugSpot’, is the cosiest thing ever!

Emily Fletcher

This is such a fun sleeping bag – my two-year-old loves poking his feet through the velour foot holes and waddling around like a penguin in the morning! Love the option to have feet in or out (bub keeps them in at night for extra warmth). It’s incredibly soft and snuggly and I love the soft marle grey organic cotton outer – feels like my favourite sweater. The merino fleece inner keeps bub both warm and cool.

— Emma Freeman

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